Director of Sales, Service & Marketing, Jul 2023 – Present
Autajon West Coast, Greater Los Angeles, CA, USA
Autajon is an international market leader in secondary packaging manufacturing. Thoro Packaging (Corona, CA) and Zapp Packaging (Ontario, CA) represent Autajon’s offering for the Western USA and will form a new entity under the brand name Autajon West Coast.
Serving Key Industries: Cosmetics, Medical Devices, Pharma, Food and Wine & Spirits.
- P&L responsibility overseeing sales, marketing, and service (25 reports)
- Driving post-merger integration with “One Team Mindset” under new entity Autajon West Coast
Sales Accomplishments
- Negotiated and drafted multi-year agreements and renewals with major key accounts, securing multi-million dollar business volume
- Launched New Business Development Task Force in target markets, successfully developing new key accounts and securing major sales agreements
- Recovered lost business following acquisition by re-engaging with former clients and crafting tailored agreements
- Introduced and coached team on prospecting and CRM tools LinkedIn Navigator, Apollo and Odoo for automated outreach, AI workflows, engagement tracking and strategic business development
Marketing & Service Accomplishments
- Established foundation for inbound marketing, doubling number of qualified leads in 2024 through trade shows, social media channels and digital marketing
- Developed SEM & SEO strategy to stabilize e-commerce revenue leading to 60% cost reduction, improved conversion rates and increased customer review ratings from 3.0 to 4.5 average
Director of Sales, Dec 2022 – Jul 2023
Siemens Industry Inc., Cleveland, OH, USA
Siemens Machine Tool Systems USA (SMBs and Mid-Market segment): Every third machine in the world runs on a Siemens controller offering seamlessly integrated solutions for machine builders through motion control systems, software tools, secure OT/IT architectures and AI powered algorithms for edge and cloud applications.
Serving Key Industries: machine builders supplying aerospace, automotive, defense and space manufacturing.
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Promotion to manage national sales team of 10 account managers and sales budget
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Rebuilt and modernized sales team from 4 to 10 direct reports while shaping positive team culture (Q1 / Q2: 0% intent to leave, 100% management approval, 100% survey participation rate)
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Transitioned & guided team from hardware-only to hybrid portfolio (SaaS & Software Licensing)
Account Manager, Feb 2020 – Nov 2022
Siemens Industry Inc., Cleveland, OH, USA
Machine Tool Systems (SMBs and Mid-Market segment)
- Developed local and global key accounts into #1 territory with > $15M annual sales
- #1 Sales rep, exceeded quota with +40% CAGR (FY20-FY22), representing ~30% of total US revenue
- Negotiated and closed deals of up to $3M while achieving above-average profit margins
- Induced digital transformation and consulted customers to reinvent their business models by combining automation and digitalization solutions (digital twin of machine, IoT apps, AI, edge devices)
Sales Awards
- #1 “Order Intake” and #1 “Digitalization & IoT Sales” in FY21 & FY22
- President’s Club in 2022 (ceded to team member during promotion to Director of Sales)
Market Development Manager, May 2017 – Jan 2020
Siemens AG, Global Motion Control Headquarters, Erlangen, Germany
Siemens Aerospace & Defense Headquarters (Enterprise Segment): providing holistic software and automation solutions throughout the entire product lifecycle of development, design, manufacturing, operations and infrastructure services to drive the digital transformation with tailored end-to-end solutions.
Serving Key Industries: Global primes and manufacturers of the aerospace, defense, and space industry.
- Global coordination and management of enterprise and key account teams in USA, Canada, Mexico and Brazil with annual impact of > $150M achieving 12% CAGR (FY17-FY20)
- HQ project lead for multi-million dollar IT/OT RFQ, developing and merging architecture concepts from all business units into a holistic digital enterprise solution (shop floor connectivity, edge computing, OEE, CAD, CAM, digital twin closed-loop analytics, ERP & PLM backbone, government cloud and SCADA)
- Driving sales strategies and market intelligence for regional and global account managers: account business plan and business development, market analysis, HQ escalation management
Technical Consultant, July 2015 – April 2017
Siemens AG, Munich, Germany
- Introduced MBA thesis as go-to-market framework for new product portfolio “Run MyRobot”: market analysis & customer segmentation, pricing strategy, global sales & marketing rollout
- Ramp-up success: several hundred systems, total revenue of over EUR 5 Mio by FY18
Application Engineer, March 2013 – June 2015
Siemens AG, Munich, Germany
Sales & Service – Student Internships, September 2009 – February 2013
Siemens AG, Munich, Germany
